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In the monthly Brand Bandits Podcast, graphic design firm Decorum, LLC and public relations firm Mettler Public Relations team up to help folks in a variety of industries “round up” their marketing efforts for maximum return. Marketing in a Slow Economy
Thursday, February 14, 2008This month, the Brand Bandits are back with tips on how to market when the economy is slow. Plus, how does your marketing plan measure up and what do we have to say about Yahoo and Microsoft's potential match-up? Listen to the Podcast.
Show Notes:
Labels: economy
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Copyright Mettler Public Relations, Decorum, LLC 2006 |
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3 Comments:
Thanks again for some valuable marketing information. I can't say that I agree with your comments about the questionable value of online advertising. In this technological age, online advertising is more important than ever. It's also a lot less expensive than print, TV, or radio advertising and saving money on advertising efforts is necessary for a lot of companies in this slower economy. I do believe in the value of blogging and social networking sites, but they do not replace valuable exposure that is gained through highly ranked websites.
Hi Chrissie-
Thanks so much for your comment! I definitely believe in the value of search and pay per click advertising. I just see online display advertising as less valuable than having an unpaid actual presence on these sites. Ginny?
Lyn
I absolutely see a value in building your brand through the exposure of display ads in print as well as on the web. And (like Chrissie stated) when you are building that brand, online display is often more beneficial than print in that it can reach a more targeted group, can be more affordable and has the ability show you how effective it has been. (This is not to say that there are not also important times to use print too.)
The point that we were trying to make in the podcast is that if you're cutting your marketing budget and your strapped for cash -you are better off putting your money toward action issues - moving your audience to act to get your cash flow back where it needs to be. Branding (and display ads of all types) seldom brings that instantly measurable result.
Remember though, that no business will stand strong for long if their brand is forgotten by their audience - it's just that in slower times there may be some cheaper alternatives to those display ads - print and web.
Thanks Chrissie for your thoughts! I love that we have not only a following, but listeners that THINK and post too!
Happy Marketing!
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