Brand Bandits


In the monthly Brand Bandits Podcast, graphic design firm Decorum, LLC and public relations firm Mettler Public Relations team up to help folks in a variety of industries “round up” their marketing efforts for maximum return.

The New Face of the Local Business Publication: Part 1
Thursday, April 17, 2008
In this first of a two-part series, we talk with account executive Dave Shepp of the Charleston Regional Business Journal to discuss the changing face of the local business publication and its impact on advertisers. Plus, he shares a tip of the month regarding advertising in the slowed economy. And in our Current Event Round Up we'll debate the merits of publicity stunts and discuss two recent examples. Listen to the Podcast.

Show Notes:
1:30 - Dave's Introduction
2:24 - Discussion with Dave
14:25 - Dave's Tip of the Month - Advertising in a Down Economy
16:00 - Current Events Round-up: Publicity Stunts
20:16 - Close


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