Brand Bandits

In the monthly Brand Bandits Podcast, graphic design firm Decorum, LLC and public relations firm Mettler Public Relations team up to help folks in a variety of industries “round up” their marketing efforts for maximum return.

Thursday, May 15, 2008

The second in our two-part series taking a look at the changing face of the local business publication examines how the Internet has impacted the editorial side of these publications. Holly Fisher, research editor with SC Biz News, LLC, publisher of the Charleston (SC) Regional Business Journal offers her insight as a journalist into the Web's effect on business publications and other media.

And as our tip of the month, she'll give you the goods on how to get better coverage in these publications. Reel free to post additional questions for Holly here. (P.S. Turn up your volume a bit, we're a little softer this month:)). Listen to the Podcast.

Show Notes:

:36 - Introducing Holly Fisher
1:45 - Interview with Holly Fisher
14:55 - No Bull Tip of the Month - Tips for Getting Media Coverage
17:35 - Current Events Round Up - New Newspaper Circulation #s & Prudential's Change to Carolina One
23:38 - Close

Article Links:

Newspaper Weekday Circulation Falls 3.6%, ABC Reports
Prudential Carolina Goes Independent, Changes Name to Carolina One (from the Charleston Regional Business Journal, of course!)

Labels: newspapers, public relations, traditional media

1 Comments:

Ginny Carson said...: Chrissie Batten sent in this link about how the LA Times is dealing with some of these issues as well.

tp://latimesblogs.latimes.com/readers/2008/07/changes-and-a-n.html

Thanks Chrissie!

G; 8/06/2008 8:38 PM

Links to this post:

<$BlogBacklinkTitle$>: <$BlogBacklinkSnippet$>
posted by <$BlogBacklinkAuthor$> @ <$BlogBacklinkDateTime$>

Create a Link

<< Home