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In the monthly Brand Bandits Podcast, graphic design firm Decorum, LLC and public relations firm Mettler Public Relations team up to help folks in a variety of industries “round up” their marketing efforts for maximum return. Tracking ROI for Marketing and PR
Thursday, July 24, 2008This month, we've invited business consultant Andra Watkins, owner of Positus Consulting, to offer up the best ways to measure return on investment for marketing and PR to ensure the maximum value for your dollar. We also discuss the latest newspaper staff reductions, Facebook overtaking MySpace in unique visitors (yea!) and, as always, give you some great tips. Listen.
Show Notes: :10 - Introduction of Andra Watkins 13:15 - Current Events Round Up: Charleston Post & Courier Staff Buyouts 15:46 - Current Event 2: Product Placement on TV News 16:45 - Current Event 3: Facebook Overtakes MySpace 18:06 - Andra's Tip of the Month 19:29 - Lyn's Tip of the Month - HARO 20:25 - Close Charleston American Marketing Association Spark Awards Info: 8/1 - Call for entries 8/14 - Spark Breakfast - Learn about last year's award winners. No fee. 10/13 - Entries due 11/13 - Celebration/awards ceremony For more info., visit www.charlestonama.org/awards. Articles/Links:
Labels: american marketing association, facebook, myspace, public relations, roi, traditional media
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Copyright Mettler Public Relations, Decorum, LLC 2006 |
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